Lunetti began with an Italian boy and a story that started long before the brand itself.

He was born in Italy, but at the age of ten, his family moved to London, where he grew up between two worlds. London gave him a global outlook and ambition, but his roots in Italy never left him.

Some of his earliest memories were not of London at all, but of summers spent in his grandmother’s vintage house in Sicily. A place filled with character — aged wood furniture, stone floors warmed by the sun, heavy linen curtains moving with the breeze, and rooms that felt timeless rather than designed.

It was there that he first understood how powerful a space could feel.
How furniture could hold memories.
How a home could tell a story.

Years later, that feeling stayed with him.

As he grew older, he shared a simple idea: he wanted to create something that carried the spirit of where they came from. Something inspired by the elegance and character of Italian homes like the one he remembered in Sicily.

That idea eventually became Lunetti.

Launched in London, the brand was built around a philosophy deeply inspired by Italian design — refined, architectural, and timeless. Even the name itself is Italian-inspired, reflecting the heritage and identity that shape the brand.

From the beginning, authenticity mattered. For that reason, all Lunetti designers are Italian, bringing the same tradition of craftsmanship, proportion, and aesthetic sensitivity that Italy has been known for for generations.

What started as a small collection in London quickly resonated with designers and homeowners. Lunetti pieces carried something distinctive — the quiet confidence of Italian design combined with a modern international perspective.

From its beginnings in London, Lunetti has since expanded internationally, working with clients and projects across the United States and the Middle East, while continuing to grow around the world.

But the foundation of the brand remains deeply personal.

An Italian boy who left Italy as a child, yet never left behind the feeling of home.

Lunetti became his way of bringing that memory — the warmth, character, and timeless elegance of a Sicilian house — into the spaces people live in today.